You’ve probably heard about biofuels and you probably have an opinion on them. Biofuels shot to public prominence when they were vaunted as the saviour, the silver bullet that would allow us all to continue using cars, trains, planes, boats, vans and trucks but without contributing to human induced climate change. Within a staggeringly short space of time they turned in to public enemy number one, single-handedly pushing up food prices, leading to mass food shortages, breaking our cars and actually increasing greenhouse gas emissions.

Unsurprisingly neither of these scenarios is wholly accurate. So what is the truth about biofuels?

To understand why biofuels have been so greatly misrepresented by both sides of the argument we need to understand one thing. Biofuels are a massive topic and are therefore really complicated and really complicated things are very hard to report in a digestible way in the mainstream press so they get simplified. And when they get simplified they get polarised.

Public relations and advertising of your more fuel efficient and cleaner greener fleet can have a positive effect on the image of your company.