05 March 2010 - Peugeot ECO CUP delivers astonishing real world fuel economy

Coinciding with the 2010 Geneva Motor Show, the Peugeot ECO CUP was designed to see if four different standard Peugeot HDi diesel models in the hands of everyday drivers could deliver fuel economy to match or beat the official government fuel economy figures. In total 72 entrants from 18 countries drove in 4 different Peugeot HDi cars from Paris to Geneva.

The result? The official figures were not so much matched as shattered. The best return was a fraction shy of 90 mpg and, what is more, this wasn’t in a tiny city car, hybrid or specially adapted vehicle. It was in a standard production Peugeot 5-door 308 HDi 110 model, driven over 1000 kms of French and Swiss roads in heavy wintery conditions. Even Peugeot’s new 7-seat 5008 MPV returned economy figures of just under 80 mpg.

Average fuel consumption achieved by the winning drivers:

1. Peugeot 308 HDi FAP 110 – 89.95 mpg

2. Peugeot 207 HDi 90 – 87.10 mpg

3. Peugeot 5008 HDi FAP 110 – 84.77 mpg

4. Peugeot 3008 HDi FAP 110 – 79.10 mpg

Analysis by ECOtravel Bureau has determined that these fuel consumptions equate to approximately 84 g/km of CO2 for the 308, 85 g/km for the 207, 87 g/km for the 5008 and 94 g/km for the 3008.

Jon Goodman, Managing Director of Peugeot UK, said: “This project has proven two things; that there are a lot of people out there interested in doing their bit for the planet by stretching fuel economy to the max; and that this can be achieved in standard Peugeot diesel cars, with our new 5008 7-seater MPV nearly cracking 80 mpg and our 308 5-door family hatch pushing 90 mpg. This is a great reminder that, in this dynamic and technology-obsessed industry, genuine environmentally friendly motoring is available for the masses right now.”